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(800) 800-0905
info@re-search.com
Resolution Research & Marketing®
625 East 16th Avenue, Suite 202
Denver CO 80203
USA
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> Recruit-to-Web Surveys
Resolution Research's® recruit-to-web service begins with the personal touch of
live interviewers screening potential respondents. Once on the phone with the
correct respondent, our interviewer asks a series of screening questions to
verify whether the respondent is qualified for participation. Once confirmed as
survey eligible, the interviewer describes the purpose of the survey and reveals
the incentive for involvement. When the respondent agrees to participate, an
email is sent providing a password-protected link to the web survey. Such email
also includes a Resolution Research manager contact, an 800 help number, and
email address for communication as needed. (Survey assistance is generally
available Sunday to Friday from 8am to 8pm Mountain time or longer if necessary
for the campaign.) In addition, follow up is carried out with respondents as
needed until the online survey has been completed. Recruit-to-web can also be
used for online bulletin boards.
Resolution has conducted numerous recruit-to-web studies in the IT and business
sectors and has found this to be a very efficient way to collect strong,
reliable, and oftentimes lengthy or significant amounts of data.
This same methodology has been used to measure respondent opinions of all genres
of advertisements. By way of example, Resolution has invited qualified
respondents to go online during the telephone interview in order to view
selected items while Resolution continues to ask questions and record responses.
This method has worked exceptionally well while viewing &/or listening to 30
second ads or items/products.
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