 |
 |
(800) 800-0905
info@re-search.com
Resolution Research & Marketing®
625 East 16th Avenue, Suite 202
Denver CO 80203
USA
"Working with Resolution Research was a positive, professional, and seamless experience. The information that was provided for the research that was conducted was quite instrumental during our city's election process."
Sally Wagner - Castle Pines
Recreation Group
Castle Pines, CO
|
|
|
|
> Telephone Surveys (CATI)
Resolution Research® specializes in telephone research. We believe that the
telephone is one of the best tools available for conducting accurate and
cost-effective research projects, large and small. Perhaps the greatest
advantage of telephone research lies in the capability of properly configured
systems to manage, capture, process and instantaneously validate data. This
capability serves to streamline the research process by eliminating the
time-consuming and error-prone step of physically handling, interpreting and
inputting data. The benefit is clear, accurate and coherent information ready
for immediate use. No other method allows equivalent control of the data
collection schedule and thus the matching delivery requirements. There is also
an important human/relational side to telephone surveys. With the exception of
direct in-person interviews, no other form of research lends itself as well to
the high level of personal contact and, therefore, impact on customer
relationships and corporate goodwill. This approach has the added benefit of
allowing the researcher to effectively convey the degree to which the customer's
viewpoint counts, as well as the company’s appreciation for the respondent’s
participation and/or patronage.
The personal contact associated with telephone surveys also allows for an
increased level of probing and clarification that is essential to quality data
collection. When a respondent gives a vague or incomplete answer, our
researchers are trained and ready with the appropriate follow-up questions. This
degree of interaction ensures thorough and complete data with vital depth.
Resolution Research utilizes computer-assisted telephone interviewing (CATI)
workstations. Our systems incorporate state-of-the-art software that not only
dials and efficiently manages the outgoing or incoming telephone numbers of
respondents, but also prompts the researcher to ask the correct questions based
upon built-in skip and rotation patterns written especially for your study.
Survey results are instantaneously recorded and inputted into the relevant
database. Each telephone dial produces a call result record, which in turn
furnishes an overall report of all calls. Resolution Research can provide the
collected data in any format required, including electronic file transfer to
mainframe, ftp, email, printed tables, formal presentation, etc... In addition,
collected data (or your existing database) can be integrated, standardized,
augmented and verified, to cleanse and model information for superior business
intelligence. Of course, all collected data can be stored for future use,
facilitating trend analyses and comparisons at any level.
|
|
