Rick Rosier is not the type to sit still. At any given moment, he is likely somewhere between Amsterdam and Utrecht, checking on a property, meeting a client, or exploring the next deal. For more than five years, Rick has been actively buying, selling, renting, and managing residential real estate across the Randstad, a sprawling network of cities that includes Amsterdam, Utrecht, Rotterdam, Den Haag, Haarlem, and Amstelveen. He is the founder of Urbs Living, a growing residential real estate enterprise that now employs a small but dedicated team. And if you ask him what makes the business work, he will tell you it is not one thing. It is many things. But above all, it is people.
Who Is Rick Rosier?
Rick Rosier is not a desk-bound entrepreneur. He is a man in motion, always looking, always thinking, always searching for the next opportunity. But do not mistake constant movement for restlessness. There is method to his motion. Every property in his portfolio has a story. Every client has unique needs. Every deal teaches something new. That is what draws him to this business, day after day.
His passion for office space and commercial property runs deep, but what truly excites Rick is the human element. A transaction, for him, is never just a transaction. It is the beginning of a relationship. When someone comes to Rick, whether they want to buy a home, sell one, or rent in Amsterdam or elsewhere across the Randstad, he treats it like a partnership. He listens. He asks questions. He thinks about the long term, not just the commission.
That philosophy has shaped Urbs Living into something more than a typical real estate operation. It has become a place where clients feel understood, where deals move forward because trust exists from day one, and where the work itself becomes meaningful.
Entrepreneurship Is a Sport: Discipline Wins
But let us be honest: building a business is not a straight path. Rick knows this firsthand. There have been struggles. There have been deals that took months longer than anticipated. There have been moments when the initial rush of launching his own company gave way to the harder reality of sustained effort.
This is where Rick's philosophy becomes clear. He often says: Discipline defeats motivation. It sounds simple, but it carries weight.
Motivation is a feeling. It comes and goes. One day you wake up excited about your business; the next day, after a failed negotiation or a delayed closing, that excitement fades. If you rely on motivation alone, you will stumble when the inevitable tough times arrive. Discipline, on the other hand, is a practice. It is showing up. It is making the calls. It is following through on promises. It is investing in yourself, your network, and your clients even when there is no immediate payoff.
Entrepreneurs who understand this difference, who place discipline above motivation, are the ones who build lasting enterprises. They are not always the loudest in the room. They are not always the most naturally gifted. But they are consistent. And consistency, over time, compounds.
That is how Rick has grown Urbs Living from a solo operation into a team. That is how he maintains a thriving network of contacts and partners across multiple prime commercial locations. And that is how he continues to find deals when others have given up looking.
Deals, Deals, Deals
Walk into a conversation with Rick, and you will quickly notice something: he sees opportunity everywhere. A street corner in Amsterdam that used to be empty? That is a deal waiting to happen. A block in Utrecht where rents are rising? He is already thinking about the next acquisition. His phone rings constantly, calls from clients, partners, other brokers, people in his network who know that if there is an opportunity in residential real estate across the Randstad, Rick will want to hear about it.
This is not just a professional habit. It is a mentality. Deals, deals, deals. Not as a mantra chanted in a motivational seminar, but as a lived reality. Every single day, Rick is solving problems, matching clients with properties, negotiating terms, and closing transactions. Some complete in weeks. Others take much longer. But he keeps moving. He keeps looking. He keeps believing that the next conversation might lead to the next great opportunity.
It is this relentless pursuit that has made him known in the Randstad real estate community. When people think of residential property in Amsterdam or office space for rent in Rotterdam, some of them think of Rick Rosier. Not because he advertises loudly, but because he delivers consistently and because his network grows by word of mouth.
The Power of a Strong Network
If there is one lesson that Rick would want every emerging entrepreneur to understand, it is this: your network is your net worth. It sounds like a cliché, but it is true.
A strong network is not built overnight. It takes years. It is built by being reliable. By keeping your word. By showing up when you say you will. By helping people without immediately asking for something in return. It is built by genuine curiosity, by being truly interested in people, their challenges, their goals, their vision for the future.
Rick has spent five-plus years doing exactly this. He has met hundreds of people in the real estate industry, from agents to investors to fellow entrepreneurs. With many of them, he has built genuine relationships. And those relationships have become invaluable. A referral from someone you trust is worth more than any cold call. A partnership born from mutual respect is stronger than any contract. An opportunity shared with someone who has proven themselves reliable is more likely to succeed.
The remarkable thing about a good network is that it often pays dividends at unexpected moments. A client you helped five years ago refers someone to you today. A partner you supported during a difficult period returns the favor when you need it most. The trust you built, brick by brick, suddenly opens a door you did not even know existed.
Colin & Rick: From Colleagues to Entrepreneurial Friends
In the world of commercial real estate and residential property, there are colleagues, there are competitors, and then there are genuine friends. Rick Rosier and Colin Westerneng of RE-SEARCH have traveled all three categories, and are now firmly planted in the third.
They worked together for approximately five years. Rick was part of the ecosystem that helped build what RE-SEARCH has become. When Rick decided to start Urbs Living, the professional relationship could have ended. Instead, something unexpected happened: it deepened. They stayed in touch. They talked regularly. Not just about deals, though they certainly discussed plenty of those, but about the real challenges of building a business.
Growth. Marketing. Hiring and managing employees. New ideas. The moments of doubt that every entrepreneur faces. The celebrations when something finally comes together after months of work. Over time, what had been a professional connection evolved into a friendship rooted in mutual respect and shared values.
This is rare in business. Often, relationships remain transactional. But when two people share a philosophy, when they believe in the same principles of transparency, honesty, and long-term thinking, something different happens. You want to work together. You want to see each other succeed. You want to spend time together, not because you have to, but because it is energizing.
Real Estate Connects
Rick and Colin frequently work together on residential and commercial property deals. Not because there is an obligation. But because they appreciate the same approach to business. They are both personal. Both transparent. Both committed to building relationships that last beyond a single transaction.
When you work with someone who operates with the same values, everything is easier. Negotiations are more straightforward. Problems are solved faster. Trust is already there, so you can focus on the work itself rather than protecting your interests or questioning motives. This is the advantage of a strong professional network: you know who you can rely on, and you know they will bring their best to every project.
For Rick and Colin, this working relationship has opened doors. It has led to deals that neither would have found alone. It has strengthened their credibility in a competitive market. And it has created a partnership that, while grounded in business, has become something more personal and meaningful.
Working Hard & Having Fun
Entrepreneurship is serious business. Building a company requires focus, sacrifice, and relentless effort. But here is what Rick understands, and what he tries to bring to everything he does, is that you can be serious about work while still having fun.
Rick and Colin are both capable of grinding through difficult negotiations and complex transactions. They can spend hours poring over contracts, analyzing deals, and solving problems. But they also laugh. They enjoy each other's company. They find humor in the absurdities and frustrations that inevitably arise when you are building something.
This balance is crucial. A partnership or a team that can only work is brittle. It breaks under pressure. But a partnership where people genuinely enjoy each other, where there is trust and humor alongside the hard work, is resilient. It can weather challenges. It can adapt. It can celebrate success without ego getting in the way.
This is one of the reasons the Urbs Living team has grown. Rick creates an environment where people want to work. Not just because the work is important, but because the culture is good. Where effort is recognized. Where mistakes are treated as learning opportunities. Where there is room for both serious work and genuine fun.
The Future of Urbs Living
Looking ahead, Rick's vision for Urbs Living is clear: continued growth. More properties. More clients. More team members. But with a crucial caveat: never at the expense of quality or personal attention.
Scaling a business is tempting. More revenue, more market share, more visibility. But growth for growth's sake often leads to a loss of what made the business special in the first place. Rick is determined not to fall into that trap. Urbs Living will grow because it attracts more clients and opportunities, not because it compromises its values to chase every deal that comes along.
The real estate market across the Randstad is dynamic. It is constantly evolving. New regulations emerge. Market conditions shift. Technology changes how deals are found and closed. Rick is paying attention to all of this. He is investing in his team so they can grow with the business. He is exploring how tools and processes can make Urbs Living more efficient without making it less personal.
The path forward is ambitious but grounded. It is a path that honors where the business came from while pushing toward where it can go.
The Entrepreneurial Journey
If there is one truth that Rick has learned through five years of building Urbs Living, it is this: entrepreneurship is not about never falling. It is about always getting back up.
There will be deals that fall through. There will be months when the market feels sluggish. There will be moments when you question whether you made the right choice in starting your own business. But the entrepreneurs who succeed, the ones who build lasting enterprises that matter, are the ones who keep going despite those setbacks.
Rick has done this. He has faced challenges. He has adapted. He has learned. And he has built something valuable in the process. Urbs Living is not just a business; it is a testament to the power of discipline, persistence, and genuine care for the people you work with.
A Word From Colin
Colin Westerneng, founder of RE-SEARCH, reflects on his years of working alongside Rick: Rick is someone who sees opportunities everywhere. We have known each other for years now, and I have tremendous respect for how he has built Urbs Living. He demonstrates that discipline, hard work, and having fun are not contradictory. They reinforce each other. When you work with Rick, you know you are working with someone who will show up, deliver, and do it with integrity. That is rare. That is valuable. And that is why we continue to look for ways to work together.
For RE-SEARCH, which operates across multiple commercial and residential markets in the Netherlands, Belgium, Luxembourg, and Germany, Rick's approach aligns perfectly with the platform's mission: to connect people with the right property by combining technology with genuine expertise and personal service. The partnership between Rick and Colin is not just professional; it is philosophical. Both believe that real estate is ultimately about people: their needs, their aspirations, their dreams for the future.
One More Thing
Few people know that commercial property was Rick's original love. Before Urbs Living focused on residential real estate, before the daily grind of managing properties across Amsterdam and the Randstad, Rick spent time exploring the world of commercial real estate. Office space. Logistics facilities. Retail locations.
Who knows what the future holds? Perhaps one day, Rick will find his way back to commercial real estate in a significant way. After all, real estate is real estate. And a true real estate entrepreneur never stops looking, never stops wondering what opportunities might be waiting just around the corner. The deals, deals, deals mentality does not pause. It simply evolves.
For now, though, Rick's focus is clear: building Urbs Living into a powerhouse of residential real estate excellence across the Randstad. And if his track record is any indication, he will succeed. Not because he never fails. But because he never stops trying.
