Window poster
A window poster is printed advertising content positioned on or within a shop window or building facade to capture passing foot traffic. In commercial real estate, it functions as visible retail signage that enhances the perceived activity and appeal of a street-level location.
Window posters typically serve to:
- Announce sales, promotions or store events
- Display brand identity and product visibility
- Cover empty window space and mask vacant units
Placement, size and design are usually subject to local advertising regulations and lease restrictions.