C-location

A C-location is a retail property situated in the third quality category within a market. These addresses lie beyond the prime and secondary shopping zones and draw substantially lower pedestrian volumes than higher-tier locations.

Typical attributes include lower rental rates, reduced brand exposure, and greater distance from major retail clusters. C-locations suit retailers that do not depend primarily on walk-in trade, such as service providers, specialist retailers, or businesses with established customer bases. Viability depends heavily on sector and business model.